By Grace Bowden2019-10-15T16:20:00
Sports Direct has taken aim at sportswear titans Nike and Adidas, but is it a gamble that will pay off?
The sporting goods retailer has called for a competition probe into the global sports goliaths, claiming their market dominance means they are able to control both the supply and price of their products.
It’s been nearly a month since Mike Ashley’s business climbed on to this proverbial soapbox, having already voiced its disapproval at JD Sports’ potential acquisition of Footasylum, the conduct of Debenhams’ board and the crisis at Goals Soccer Centres this year.
Let’s not forget Ashley has form in this field – he shook up the market after exposing the price-fixing of replica football shirts that had been led by former rivals JJB and AllSports, back in 2001.
Please sign in now if you have a subscription
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.