Mountain Warehouse boss mulls 2,000 redundancies amid coronavirus sales slump

Mark Neale Mountain Warehouse

Mountain Warehouse chief executive Mark Neale has warned the business may need to make substantial redundancies following a “catastrophic” drop in sales triggered by the coronavirus.

The boss of the outdoor retail specialist, which reported its 22nd consecutive year of record Christmas sales mere months ago, has said his business is now in a “battle for survival” after recording plummeting shopper numbers in recent days.

Neale said he expected low footfall to worsen following the government’s advise against large public gatherings and increasingly stringent measures on self-isolation and social distancing yesterday.

Speaking on Radio 4’s Today programme, Neale said: “Our sales have completely evaporated since Thursday and Friday last week. Yesterday our sales were about 50% down on what we would expect, and following the announcements yesterday I expect they are going to be worse today and tomorrow.”

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.