Interview: How Asics plans to outrun its sportswear rivals

Gary Raucher ASICS

Asics executive Gary Raucher tells Retail Week how the Japanese brand is going back to its roots in a bid to outrun rivals like Nike and Adidas in the fiercely competitive sportswear market

At the beginning of 2020, the world was plunged into a global health crisis the likes of which no one had seen before. For many retail businesses that sparked a heightened focus on the present and near future as they sought ways to weather the coronavirus storm. Japanese sportswear brand Asics looked to the past. 

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