Ikea is set to open a new Decathlon inside its Croydon store this spring.
The home and furniture giant said the pilot would help its Croydon location to “become a one-stop shopping destination for lifestyle needs” as it optimises space within its stores.
The new Decathlon location will have a dedicated customer entrance in the store, set in 1,188 sq m of retail space within the 25,000 sq m Ikea.
The sportswear retailer will stock a curated range of 5,000 products across hiking, camping, running, fitness, swimming, cycling, and more, and will also offer circular buyback services and click-and-collect. The retailers said that plans to celebrate the launch and opening offers would be revealed soon.
The retailer said in a statement announcing the partnership: “The retailers share a commitment to offering well–designed, high–quality products at accessible prices, helping customers create a better everyday life, both in and out of the home.
“Ikea has a long history of embracing new opportunities to meet customers’ evolving needs. Today, Ikea stores come in different shapes and sizes, from full-sized Ikea stores to compact Plan and Order Points, city centre and small stores. Its latest partnership with Decathlon continues this tradition, reinforcing Ikea’s commitment to convenience, innovation and an enhanced in–store experience.”
Ikea Croydon market manager Kim Chin-Sung said: “We first opened Ikea Croydon back in 1992, and since then, the way people shop has changed. At Ikea, we believe that our physical stores have a vital role to play as a shopping destination and to inspire customers. The new Decathlon unit coming to Ikea Croydon is the latest example of us investing in and reimagining our stores to ensure customers and co-workers continue to get the most out of these spaces.”
Decathlon UK London city leader Mónica Cedres said: “At Decathlon, our purpose is to bring people together through sport to make wellbeing accessible for all. This new home at Ikea Croydon represents a bold step in our mission to help more people across the UK and Ireland become active. This is the next step in our retail journey to create a personalised local destination where our passionate team of sports experts can help customers rediscover or find their new favourite activity.”
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