Majestic Wine completes Enotria & Coe acquisition

Majestic said the acquisition establishes the former high street chain as the UK’s largest premium wine specialist in retail, wholesale and hospitality.

The acquisition includes all of Entoria & Coe’s 300 staff, its delivery fleet, existing inventory, and leases on its warehouse and offices in Park Royal, northwest London, and The Great Wine Co store in Bath.

Majestic said its trade specialist arm, Majestic Commercial, and Entoria & Coe will continue to operate as standalone businesses post-acquisition. The financial details of the deal were not disclosed.

Majestic chief executive John Colley said the acquisition was a “huge statement of intent” by the business.

He said: “This is a landmark day in the history of Majestic and I’d like to personally thank all of my colleagues for the hard work and dedication that has made this possible. We’ve had a longstanding ambition to become the UK’s go-to supplier of premium wines, beers and spirits, and the acquisition of Enotria & Coe is a huge statement of our intent in this market. We have grown our specialist on-trade business at an impressive rate over the last five years but this combination will accelerate our strategy by enhancing our wine portfolio, expanding our team of expert sales colleagues and ramping up our logistics capabilities.

“Having competed against Enotria & Coe for a number of years, we have first-hand experience of just how compelling and attractive their proposition is in on-trade. We are incredibly excited about the opportunities we have to develop that further, win a greater share of the UK market and drive profitable growth.

“Through this exciting acquisition and last year’s purchase of Vagabond Wines, we are repositioning the Majestic Group and laying the foundations for long-term, sustainable growth as the UK’s largest premium wine specialist in retail, wholesale and hospitality.”