How to establish a presence in the world’s largest economy 


With a market of more than 300 million people, trade with the US is a serious business for UK retailers.

This Retail Week white paper, in association with ChannelAdvisor, looks at how retailers go about establishing a presence in the world’s biggest economy.

Inside this white paper you will find:

  • A profile of the typical American shopper, and how to gain their loyalty
  • The importance of mobile retailing and personalisation when it comes to the US market
  • How marketplaces play a key role across US retail.