Solutions analysis - Oasis hires printer Bowness to design Vintage window scheme

Mid-market fashion retailer Oasis has employed Deborah Bowness a designer and maker of digital and hand-printed wallpaper, to provide illustrations for its latest window scheme.

The windows, which were installed across the UK chain last week, feature spring-themed graphics based on Brighton's seafront, according to Oasis creative manager Mark Baumann.

'Bowness approached us about a year ago wanting to work with us on our windows,' said Baumann. 'We used some of her work on one of our press days and it was this that really sparked off the present collaboration. Initially, Bowness came to us with schemes based on Kew Gardens and Brighton prom, which is the one we went for.'

At the same time, Bowness has been working with Oasis on the launch of its second New Vintage collection, first trialled in November, and due to hit the shops this weekend.

Baumann said the New Vintage collection 'was taken to a manor house and used to decorate its interiors, then shot in black and white. Bowness hand-tinted the prints that we have used in production'.

The retailer's 12 leading stores will house New Vintage product and the associated window scheme. Baumann said: 'As a business we are keen to foster young talent. With Bowness, her work is in keeping with our brand values, reflecting our style view.'