Sarah Lambert
Sarah Lambert is commerce experience director at Accenture Song.
OpinionâA new way to shop is integrating the best of physical and online worldsâ
The arrival of âdiscovery commerceâ means what people love about going to the shops can be replicated online, believes Accenture Songâs Sarah Lambert
OpinionâRetailers who miss the shift in customer interactions are likely to face an existential riskâ
Shoppers are taking inspiration and guidance from a much wider range of sources than their preferred retailer, observes Accenture Songâs Sarah Lambert. That means retailers need to reach customers in new ways across new formats