‘A new way to shop is integrating the best of physical and online worlds’
By 
Sarah Lambert2025-06-18T05:30:00
The arrival of ‘discovery commerce’ means what people love about going to the shops can be replicated online, believes Accenture Song’s Sarah Lambert
The rise of ecommerce brought ease and convenience to consumers, making shopping at any retail brand, at any time, a reality no matter where they are in the world. But where is the fun in that?
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