Sam Vise
Sam Vise is co-founder and chief executive of Optimum Retailing.
Opinion‘Shein’s pivot to bricks-and-mortar retail marks a turning point’
Shein’s decision to open permanent physical outlets in France shows that digital brands now recognise bricks-and-mortar as essential to future growth. But legacy retailers used to running stores shouldn’t be complacent, maintains Optimum Retailing’s Sam Vise