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As investment in artificial intelligence continues to gain momentum, will chatbots become central to retail customer service or a misstep reflective of an over-reliance on technology?
So far, personalisation has largely been characterised by the use of customer data to produce digitally led marketing activities, product recommendations and targeted content online.
The Northwest-based upmarket grocer enjoys a dedicated following but reports of a sale highlight the intense competition and uncertainty in the grocery sector.
In an era driven by social culture, customers are becoming increasingly reliant on images – and the power of imagery has not been ignored by retailers.