Rita Clifton CBE is chairman of BrandCap and a portfolio non-executive director
As John Lewis unveils its highly anticipated Christmas campaign, Brandcap co-founder and Asos non-executive director Rita Clifton joins Retail Week’s Grace Bowden to discuss the retailers that have pulled a Christmas cracker with their festive adverts.
Part of me loved contributing to the ‘30 years of Retail Week’ video recently.
Rita Clifton explores how far a slow-changing attitude to the role of stores has damaged the sector
Business leaders need to act human for the sake of ‘brand business’ – though it obviously depends on the human in question
Why it’s bad news to talk disruption – and good news just to get on, really listen and do the things that your customers want you to do (even if they don’t know it yet).
Much like the new Conservative majority government, Tesco may subvert expectations and re-establish its market authority.
As the world’s most successful brands are categorised into several retail categories, retailers must innovate their image to remain relevant.