Jewellery retailer Diamonds & Pearls, which was rescued from administration earlier this year by a consortium of jewellery suppliers, has bought cult accessories brand Johnny Loves Rosie.
The brand, which was named after previous owner Mary Rose Monroe’s parents, was acquired for an undisclosed sum.
According to documents filed at Companies House Johnny Loves Rosie appointed administrator Cameron Gunn of ReSolve Partners on June 16.
In the year to October 31, 2007, the brand, which registered abbreviated accounts because it was classed as a small company, reported shareholders’ funds fell to a loss of £128,833, after a £73,573 loss the year before.
Diamonds & Pearls was itself bought out of administration in March by a number of undisclosed suppliers to the jewellery trade. The group supplies around 200 high street stores and concessions including Peacocks, River Island and Argos.
It is understood that Diamonds & Pearls wants to retail Johnny Loves Rosie through concessions and selected retail outlets that it already supplies.
As part of the administration of Diamonds & Pearls, 73 profit-making stores were retained and the new owners outlined plans to expand into a 100-strong store chain.
Johnny Loves Rosie, whose product regularly appears on the pages of consumer magazines, trades from Topshop in London’s Oxford Circus and is a key trade supplier to major high street names.