Retailers including Argos and Debenhams have teamed up with Facebook to offer location-specific deals to users of the social network.

The Facebook Deals service identifies the location of the user, via their mobile phone using its Places application, then checks its database and alerts them to offers in the area.

Argos, Benetton, O2 and Debenhams are the first retailers signed up to the scheme.

Debenhams trading director for online Simon Forster said: “The ultimate tool for social shoppers, Facebook Deals will transform the way customers shop, making sure they are getting the very best offers from Debenhams, right when they need them.

“With over 60% of our customers active on Facebook and 164 Debenhams stores across the UK, we predict a rush of keen shoppers will be checking into our stores and checking out our Deals”.

Facebook vice-president EMEA Joanna Shields said: “Facebook is built around people and sharing personal experiences and Deals is a great extension of this. By bringing valuable and relevant offers to you wherever and whenever you want them, Deals delivers a powerful experience that combines technology and location in a way that a pure online or offline experience could never deliver.”

The service launched in the US in October and is to be rolled out across Europe from today.