Retail Week Interiors - Fusion opens in Preston

Independent fashion retailer Fusion has opened a 2,400 sq ft (223 sq m) unit in Preston, designed by Manchester-based design consultancy Rawfish. Interlocking pink walls dominate the shop and create separate areas for casual and formalwear, as well as providing a backdrop for a combination of curved gondola designs. The walls are pierced with irregular shapes housing hanging and folded merchandise. The shape of the curved gondolas is repeated within the design of the ceiling rafts, positioned to guide shoppers through to the store's central walkway.There is also a large fish tank at the rear of the store, dividing the footwear area from the changing rooms. Fusion's design objective was a feminine store that emphasised 'the playful side of fashion'.