Retail Week Interiors - Biotherm unveils European design at Bluewater

L'Oreal brand Biotherm opened its first European store last weekend, at Bluewater, Kent.

The design of the 1,730 sq ft (160 sq m) shop is the work of Biotherm's in-house team and French architect Sylvian Dubuisson, who designed the brand's Hong Kong boutiques.

The colour scheme is blue and white, with the men's area a 'more masculine grey'. Walls are covered with laminates, and display units are wood and metal with a lacquer finish.

The floor is white glass, with a blue 'ribbon' intended to give a wave effect. There is also an area where shoppers can touch products and a plasma screen.

Biotherm general manager Joelle Saadia said: 'Opening a boutique in the UK is an important part of the brand strategy. It also allows for specialised in-store services.'