Giving checkout the attention it deserves
One of the most critical elements of the in-store experience is the checkout, with consumers often citing poor service at the till as the most frustrating part of a shopping trip.
Recently, however, the checkout has started to get the attention it deserves, with new technologies enabling retailers to deliver a frictionless, fast, reliable and secure experience that can also be central to data capture.
This white paper, produced by Retail Week in association with Toshiba Retail, assesses the key developments in checkout technology, from customer-facing screens and digital receipts to contactless payment and mobile tills.
It also highlights real-life examples of how retailers are working with technology providers to improve the checkout experience and leave customers with a positive feeling as they exit the store wanting to return again.
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