Recovery on the horizon as Etam revamps product

Fashion retailer Etam's UK business has plunged further into the red, but is seeing the green shoots of recovery thanks to better product.

The 210-strong UK chain, owned by French parent Etam Developpement, reported an operating loss of EUR19.9 million (£13.6 million) for the six months to the end of June, compared with a loss of EUR12.9 million (£8.8 million) last year.

However, Etam UK managing director Nick Paine confirmed the chain had swung into positive like-for-likes over the last two-and-a-half months.

He said a bolstered management team, including buying director Louise Koser, had helped distinguish the chain's ranges.

Its plus sizes, which make up 30 per cent of womenswear sales, are set for a revamp.