Urban Outfitters is implementing the Qlik Sense platform for in-store reporting, providing near real-time data to inform decision-making across its global estate.

Urban Outfitters Bath

Urban Outfitters is implementing the Qlik Sense platform for in-store reporting across all of its 650+ stores in the US and EMEA regions.

Sitting on top of the existing Qlik Data Integration platform, the Sense rollout will provide store management with near real-time data, providing a range of dashboards and reports updated every two minutes to inform decision-making. The initiative will also consolidate three previously separate reporting locations in to one central Qlik hub.

Commenting on the implementation, Urban Outfitters CIO John Devine said: Our data strategy is centred on maximising the efficiencies and scalability of the cloud, and whenever possible creating cloud to cloud synergies.

“We already benefit from Qlik Data Integration feeding our Snowflake cloud data warehouse.

“With Qlik sitting on top of Snowflake, we can confidently scale access to more near real-time data for in-store employees. This will help improve store performance wherever our associates are in the world, while reducing the stress and costs associated with managing our on-premise data sources.”

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