Greggs and Primark launch clothing collection and in-store food offer

Greggs and Primark have created a limited-edition collection of 11 pieces, which will be available in 60 Primark stores across the UK. 

The cafe will also have a standalone self-serve coffee cart for those looking for a takeaway coffee, as well as a refillable water station. Primark also plans to open a Tasty by Greggs cafe in its flagship store in Birmingham. The 130-seater cafe will sell popular items such as sausage rolls and pizza, and customers will be able to make click-and-collect orders in advance via Greggs’ official app.

The Greggs cafe will join other experiences for customers of Primark’s largest store in Birmingham, including a barber’s, beauty studio and Disney-themed cafe.

To mark the collaboration, Greggs and Primark are also launching a pop-up boutique in London’s Soho to offer customers who have booked an appointment a chance to view the collection before the general release. 

Greggs business development director Raymond Reynolds said: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK – so that fans can quite literally show their love for Greggs on their sleeves. We’ve got some great pieces that we can’t wait to share.

“Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.”

Primark’s new business development director Tim Kelly said: “We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.

“We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited edition clothing range.”