Precima
Precima, a Nielsen company, is a global, innovative data science company that helps retailers turn shopper insights into strategic advantage. Our solutions leverage the full power of customer-centric retailing to drive transformative change across your business. For more information: www.precima.com
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- Analysis
Retailer-supplier collaboration key to reacting to market trends, says Kraft Heinz
Retailers and brands must boost collaboration in order to overcome data lags and ensure lightning-fast responses to market trends, Kraft Heinz Company vice president of EMEA marketing Victoria Sjardin has told Retail Week.
- Retail Voice
Four things retailers want when it comes to collaboration
Collaboration between retailers and suppliers may have improved, but now is the time to really step up the game, says Precima.
- Retail Voice
Europe reaching tipping point in online grocery
New ‘Role of Digital in Food Retailing’ research from IDC, commissioned by Precima, reveals fresh food and personalisation drive the value equation
- Retail Voice
Three trends shaping the future of shopper loyalty
Food retailers strive to build a large and loyal customer base, but what exactly is loyalty and where is it headed?