Shop Direct poaches Boots exec for trading director role

Skyways House Shopdirect

Shop Direct has snapped up Boots own-brand boss Guy Farmer to helm the etail group’s trading division.

Farmer, who has been at Boots for eight years and is currently vice president and global retail own brand director, will join Shop Direct as group trading director in September.

In his new role, Farmer will oversee the online retailer’s buying, merchandising, design, sourcing, data intelligence, finance and trading division in collaboration with category directors and supply chain directors.

Farmer, who helmed a 155-strong team at Boots and previously spent 13 years at L’Oreal where he culminated as managing director for the Portuguese business, will report to retail managing director Sam Perkins in his new role.

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.