Global product and tech company SharkNinja has promoted from within for the role of senior vice president for Europe, the Middle East, and Africa.
James Kitto is broadening his leadership role as managing director in the UK to now be responsible for the EMEA region and lead commercial strategy.
He will lead and work with the region’s country managers to discover new market opportunities.
The group said the appointment “signals a continued commitment to expanding the company’s footprint and accelerating growth across this key region”.
Broadening his leadership role as managing director in the UK, James is now responsible for orchestrating SharkNinja’s commercial strategy and execution throughout EMEA.
He will lead and work with EMEA region’s country managers to unlock new market opportunities and play a role in scaling the brand’s global capabilities.
The move is designed to “enhance market penetration, drive profitability, and further solidify SharkNinja’s position as a leader in the consumer home products sector”.
SharkNinja chief commercial officer Neil Shah said: “James Kitto’s career with SharkNinja has been defined by exceptional leadership alongside a consistent ability to deliver strong results in complex market environments.
“The EMEA region holds immense potential for SharkNinja, and we require a leader with an understanding of both our global vision and the nuances of local implementation. We are confident that James is the right leader to drive the next phase of growth and success for our teams in these markets.”
Kitto added: “I am incredibly excited and energized by the opportunity to lead the talented SharkNinja team across the EMEA region.
“Our mission is clear: to build on our already powerful momentum by delivering five-star products that help to solve real consumer problems. By focusing and driving disciplined growth, strategic alignment, and the empowerment of country teams, we will accelerate our ability to bring SharkNinja innovations to more households than ever before. I am looking forward to the next chapter and to continue contributing to SharkNinja’s global success story.”
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