Q&A: Ikea exec talks new tech and how AR can transform the in-store experience

lillaaventyret

Ikea’s country marketing manager Helena Gouveia, along with immersive tech company Warpin CEO Emma Ridderstad and partner director Eva Kindlundh, speaks to Retail Week about the in-store augmented-reality partnership

Ikea and Warpin – the immersive tech company that partners with innovative brands – have created an augmented-reality experience rolled out to 21 Ikea stores in Sweden over the winter holiday in February and March, in a bid to get families involved with new technologies and elevate the in-store experience.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now