Q&A: Ikea exec talks new tech and how AR can transform the in-store experience


Ikea’s country marketing manager Helena Gouveia, along with immersive tech company Warpin CEO Emma Ridderstad and partner director Eva Kindlundh, speaks to Retail Week about the in-store augmented-reality partnership

Ikea and Warpin – the immersive tech company that partners with innovative brands – have created an augmented-reality experience rolled out to 21 Ikea stores in Sweden over the winter holiday in February and March, in a bid to get families involved with new technologies and elevate the in-store experience.

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