Profile: Amazon’s new UK boss Boumphrey – not your average Amazonian

John Boumphrey

Amazon has named its EU fashion chief John Boumphrey as its new UK boss – and it is far from the first time that the long-standing Amazon executive has turned his hand to something new.

Boumphrey’s rise through the ranks of Amazon, where he has served as a director and later vice president across a variety of functions over the past nine years, is no doubt precipitated in part by a flurry of executive departures across the organisation in recent months.

His predecessor Doug Gurr is taking the helm at the Natural History Museum, while former European boss Xavier Garambois is also leaving for pastures new.

Amazon has form when it comes to promoting internal candidates to its top jobs, but one retail executive and former Amazon colleague observes that Boumphrey is “one of the less tenured VPs in the organisation”, considering that the business’ senior vice presidents serve an 18-year stint on average.

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