Change has been forced upon us – both good and bad – and we have yet to determine how much will stick. Understanding which consumer trends will prevail is critical to future investment decision-making and building competitive advantage.
Three months in, we have moved beyond the purely operational and into the second phase of our response to Covid-19: rethinking the organisation and accelerating digital capability.
Talking to chief executives in recent weeks, this statement comes up time and again: “We have done in three months what we planned to do in three years.”
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