It’s a measure of the revolution taking place in retail that a senior Amazon executive like Ajay Kavan has chosen Matchesfashion for his first chief executive role.
With almost a decade’s worth of experience at Amazon supplementing a CV that includes senior positions with the likes of B&Q and Homebase, I’m certain Kavan would have been on the radar of high street retail giants looking to transform their digital capabilities.
But, as Sergio Bucher’s ill-fated tenure at Debenhams demonstrated, trying to breathe fresh life into a dying brand is a high-risk career move for an Amazon alumnus. It’s little wonder, therefore, that high-flyers like Kavan are increasingly attracted to smaller businesses with strong growth potential whose proposition is already tailored to the digital age.
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