Leading through coronavirus: the action retail bosses should take

Lifebuoy leadership illustration

These are unprecedented times when assertive leaders are needed more than ever. But how can retail bosses bring calm, confidence and certainty to staff in what is an inherently uncertain period?

The outbreak of coronavirus has created a wildly polarised retail sector. On one side, you have grocery retailers for which the big challenge is to recruit enough staff to meet surging demand, while on the other, retailers deemed ‘non-essential’ are grappling with mandated store closures and how to keep online operations open while addressing staff concerns about safety and managing their public image.

Both sets of circumstances are as challenging as they are unique for every employee, from the part-time shop floor workers right up to the executive team.

How can retail leaders rally their staff during these extraordinary times?

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