Interview: Fenwick boss on delivering the ‘best Christmas’ despite Covid

John Edgar took over at the department store chain during the first lockdown, but betting big on online and taking a novel approach to Christmas are paying off for the new CEO.

When John Edgar took the reins at Fenwick in April, in the midst of the UK’s first national lockdown, there was not much that was certain.

It was not clear when stores would reopen or how shoppers would feel about returning to them, and how online would fit in after its nascent ecommerce operation was shut down at the beginning of lockdown.

But one thing that was absolutely clear to Edgar, who has previously held executive roles at Harrods and Selfridges, was that Fenwick would be going big on Christmas.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Two free article views per calendar month on Retail-Week.com
Detailed analysis of current trends and events
Exclusive newsletters
In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.