B&M has poached The Range’s chief digital and omnichannel officer Jens Sorensen as it gears up for a push into ecommerce.
Sorensen has joined the value retailer as its new digital director. During his time at The Range, he held a variety of roles across ecommerce during a six-year period, culminating in chief digital and omnichannel boss.
B&M declined to comment on what Sorensen’s exact remit would be or whether his appointment signalled an imminent move into ecommerce.
B&M does not currently sell online, but its value rival Poundland launched an online delivery service last summer amid the coronvavirus pandemic.
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