B&M poaches The Range digital boss as it ponders online launch

B&M Bargains

B&M has poached The Range’s chief digital and omnichannel officer Jens Sorensen as it gears up for a push into ecommerce.

Sorensen has joined the value retailer as its new digital director. During his time at The Range, he held a variety of roles across ecommerce during a six-year period, culminating in chief digital and omnichannel boss.

B&M declined to comment on what Sorensen’s exact remit would be or whether his appointment signalled an imminent move into ecommerce.

B&M does not currently sell online, but its value rival Poundland launched an online delivery service last summer amid the coronvavirus pandemic. 

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