Sorensen has joined the value retailer as its new digital director. During his time at The Range, he held a variety of roles across ecommerce during a six-year period, culminating in chief digital and omnichannel boss.

B&M declined to comment on what Sorensen’s exact remit would be or whether his appointment signalled an imminent move into ecommerce.

B&M does not currently sell online, but its value rival Poundland launched an online delivery service last summer amid the coronvavirus pandemic.