Angling Direct appoints branding specialist to board

Angling Direct has appointed Dilys Maltby to its board

Specialist retailer Angling Direct has appointed branding specialist Dilys Maltby to its board with immediate effect.

Angling Direct said that Maltby, who will be a non-executive director, “has a strong track record in advising international consumer brands on their purpose, brand strategy and proposition, ensuring that businesses articulate the essence of the entity that they lead”.

The retailer said she would work to help the business “to review, identify and deliver on its purpose”.

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