The Black Lives Matter movement has seen a surge in support as protests ranging from peaceful sit-ins to riots have sprouted across the US and other countries, including the UK. 

Support has also been shown on social media. On ‘Blackout Tuesday’ last week, social channels were flooded with blacked-out profile pictures from individuals and brands alike supporting the fight against systemic racism.

However, many businesses were accused of doing little more than a performative social media post without truly committing to tackle racism