Amazon fashion chief takes reins as UK boss

John Boumphrey

Amazon has appointed vice president of its European fashion division John Boumphrey to lead its UK business.

Boumphrey, who joined the online giant nine years ago as its UK media director, will succeed Doug Gurr as UK managing director, who stepped down in June to become director of the Natural History Museum in London.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.