All Peacocks articles
Fashion chain Peacocks was established in 1884 as a Warrington-based family business, before the company was moved to Cardiff, Wales, in the 1940s and floated on the London Stock Exchange in 1999. A management buyout in 2021, led by chief operating officer Steve Simpson and backed by Philip Day, saved 200 stores and 2,000 jobs.
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Prospect AnalysisPeacocks (SWOT)
Peacocks is a value-led, but full-price, fashion retailer, which has been finding the going tough of late. Part of the EWM Group, it fell into administration in late 2020 and was bought out of administration by a consortium of investors led by EWM’s chief operating officer Steve Simpson in April 2021.
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Prospect AnalysisPeacocks (Strategy)
Peacocks was bought out of administration by a consortium of investors led by former owner Edinburgh Woollen Mill (EWM)’s chief operating officer Steve Simpson, with Philip Day’s EWM Group as the leading secured creditor in April 2021.
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Prospect AnalysisPeacocks (People)
Philip Day is chief executive officer. Day bought Peacocks out of administration in 2012 after resurrecting Edinburgh Woollen Mill in the early 2000s.
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Prospect AnalysisStores at Peacocks
The April 2021 acquisition of Peacocks is expected to save around 200 stores - less than half the number the retailer had been trading from ahead of the pandemic.
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Prospect AnalysisTechnology strategy at Peacocks
Peacocks was acquired out of a six-month spell in administration in April 2021. It had previously partnered with multiple technology service providers.
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Prospect Analysis
Peacocks (Overview)
Peacocks is a value-led, but full-price, fashion retailer, which has been finding the going tough of late. Part of the EWM Group, it fell into administration in late 2020 and was bought out of administration by a consortium of investors led by EWM’s chief operating officer Steve Simpson in April 2021.
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Prospect AnalysisPeacocks (Financials)
Peacocks is due to file its first set of accounts following its 2021 rescue out of administration in June 2023. It had been difficult to judge financial performance for a couple of years before its slump into administration because of changes to the reporting period.
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Prospect AnalysisEcommerce at Peacocks
Peacocks was acquired out of a six-month spell in administration in April 2021. It had previously been focusing on developing a comprehensive online offering, but struggled to compete with rivals when the transition to online accelerated in the pandemic.
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Prospect AnalysisCustomer and marketing at Peacocks
Peacocks is positioned as a value-led, but full-price, family clothing and footwear retailer. It typically targets lower middle class and working class customers, but in reality it attracts a wider range of value-conscious shoppers from across the socio-economic spectrum.
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Prospect AnalysisSupply chain at Peacocks
Peacocks has three UK distribution centres in South Wales. Its primary site is located at Parc Nantgarw, north of Cardiff.
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Prospect AnalysisPeacocks (Outlook)
Peacocks was bought out of administration by a consortium of investors led by EWM COO Steve Simpson in April 2021 in a deal that is set to save up to 200 stores. Peacocks had 400 stores going into the pandemic but a poor online presence compared to its rivals meant it struggled to recoup business through its website, resulting in its collapse in November 2020. With retail casualties continuing to mount as a result of the health crisis, a successful outcome under the new ownership structure is far from certain.
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NewsPeacocks bought out of administration, 2,000 jobs saved
Peacocks has been bought out of administration by a consortium of investors led by Edinburgh Woollen Mill’s chief operating officer Steve Simpson.
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NewsEdinburgh Woollen Mill brands Jaeger and Peacocks appoint administrators
Edinburgh Woollen Mill Group has appointed administrators for Jaeger and Peacocks.
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NewsEdinburgh Woollen Mill falls into administration, 2,500 jobs at risk
Edinburgh Woollen Mill (EWM) has appointed administrators as the impact of the coronavirus pandemic hammers its business performance.
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NewsEdinburgh Woollen Mill to seek extended protection from creditors
Edinburgh Woollen Mill is likely to seek a 10-day extension of protection from creditors as the owners seek to save as much of the business as they can.
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NewsEdinburgh Woollen Mill tycoon Philip Day plots bid to buy back Peacocks
Edinburgh Woollen Mill tycoon Philip Day is plotting a bid to save budget fashion chain Peacocks and jettison the rest of the group.
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NewsPeacocks’ owner Edinburgh Woollen Mill teeters on brink of administration
Edinburgh Woollen Mill, the retail group controlled by billionaire tycoon Philip Day, is poised to collapse into administration.
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NewsPeacocks sale on cards as owner Day seeks valuation
The billionaire owner of Edinburgh Woollen Mill has asked for a valuation of the Peacocks business, potentially triggering a sale.
