‘Retail’s AI revolution poses an existential question’
By 
Brian Kalms2025-12-03T06:30:00
The rise of AI is fuelling the strategic reversal of a 25-year-old habit, driving a move away from outsourcing and back towards building powerful, in-house technology functions that can differentiate a business, observes AlixPartners’ Brian Kalms
Every retail board was asking its chief technology officer (CTO) for a generative AI tool two years ago. Now, the conversation has changed.
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