Consumers have always been demanding. Whether it’s more information, the newest model or a bigger size, fulfilling such demands has been the fundamental role of the shopkeeper for centuries.

Consumers have always been demanding. Whether it’s more information, the newest model or a bigger size, fulfilling such demands has been the fundamental role of the shopkeeper for centuries. But as retail technology evolves to become even more sophisticated, the ability of retailers to satisfy consumers’ every whim has improved tremendously.

In an exclusive interview with Retail Week Multichannel, Marks & Spencer’s ecommerce head, Laura Wade-Gery, reveals how the retailer’s technological innovations are answering shoppers’ demands.

Many of the UK’s biggest names are driving rapid development of in-store technology as multichannel makeovers pick up pace. But while multichannel gadgetry might be high on retailers’ investment agenda, assessing which technologies are improving the customer experience and which are detracting from it is vital.

The virtual and physical shopping experience is changing as the multichannel revolution speeds up - our supplement will help you keep pace.

  • Laura Heywood, Supplements Editor