Comment: Sales knowledge is vital to ecommerce success

With anywhere between 25% and 60% of traffic coming through a mobile device, Superdrug, LK Bennett and B&Q, to name but a few, will be losing sales every day because they don’t have  mobile-optimised sites.

Retailers must leverage knowledge of their customers’ needs to optimise their ecommerce offers if they want to succeed in online retail.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.