Comment: How Amazon and Argos have set the pace for multichannel retail

Argos unveiled the biggest marketing campaign in its history this week as it seeks to reposition itself as a true retailer of the digital age.

Argos’ new marketing campaign and Amazon’s first physical store set the standard for retailers in the digital age to follow.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.