Comment: Aldi’s broad appeal will fuel more growth

The geographic mix of Aldi’s store expansion plans is evidence of this broadening appeal

It would be all too easy for rivals to dismiss the presence of lobster tails on Aldi’s burgeoning product list as a PR gimmick.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.