Zavvi has switched its web domain from Zavvi.co.uk to Zavvi.com in an attempt to capture a share of the European market
The entertainment retailer, owned by The Hut, aims to generate half of its sales from Europe by September 2010.
To support that objective it is setting up local distribution centres across Europe and developing a multilingual website.
Zavvi said: “This international expansion is a key part of The Hut Group’s plan to win new partnerships with major retailers across Europe to emulate the success from working with some of the UK’s largest retailers.”
In the run up to Christmas 2009, Zavvi will offer customers daily deals and free delivery on all items bought from the site.