Cycling etailer Wiggle is looking at a potential flotation on the stock market with advisers at investment bank Rothschild.

Wiggle, which is owned by private equity firm Bridgepoint, is understood to be looking at the business’ future options, according to the Telegraph.

Is it not the first time Wiggle as eyed an IPO, in 2011 it was looking at a floatation but its former owners Isis chose to sell the business to Bridgepoint instead in a deal valuing the business at £180m – 12 to 13 times the company’s earnings at the time.

A spokesman said no advisers had been appointed for an IPO but Rothschild has been a longtime adviser.

Bridgepoint is already seeking an IPO for its fashion retailer Fat Face.

The company made pre-tax profits of £12.3m on revenues of £140.7m, for the year ending April 2013.