The Hut Group snaps ups luxury hotel chain
The Hut Group has acquired boutique hotel group Eclectic Hotels in a bid to drive exposure of its beauty and wellbeing brands.
The etail group has snapped up the hotel businessâ two luxury hotels in Manchester city centre, the King Street Townhouse and Great John Street Hotel, from founders Eamonn and Sally OâLoughlin for an undisclosed sum.
The online retail group said the hotels will form part of THGâs âgrowing marketing infrastructure that delivers enhanced consumer experiences, influencer and brand-led events, as well as content creationâ.
The group will plough ÂŁ10m into refurbishment and upgrading the two hotels to coincide with the acquisition.
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