Tesco has launched a new commuter zone on its grocery website, bringing together products and features for time pressed shoppers.
The grocer has created a new section of its site which sells tailored meal deals and breakfast offers.
The section of Tesco.com, which is designed for shoppers to use on their mobiles, features three categories – preparing for the day, while at work and relaxing at home featuring breakfast, lunch and dinner options.
The zone has launched nationwide, with initial marketing activity in London. The campaign will include posters on the underground of a Tesco online delivery van, created from the tube map and adapted to show the range of products available on the commuter zone.
The move is the latest in Tesco’s continued strategy to target on-the-go shoppers and the lucrative London market in particular. The grocer has trialed virtual shopping walls in Gatwick airport and is to launch an online party food ordering service as well as a vegetable box scheme using its four London ‘dark’ stores.
Tesco internet retailing director Ken Towle said: “We know that many of our customers have busy lives, but that they still want quick and easy access to great food at great value. Our new commuter zone is the latest way we’re helping customers to manage their time, by pulling together a range of high quality products and categorizing them to reflect the working week.
“As the nights close in and it gets colder and darker, customers needn’t worry about stopping to shop on their way home – Tesco can deliver their order straight to their door, giving them more time to enjoy their evenings and weekends.”