is consolidating more than 100 web platforms and content management systems into one to cope with high post-Olympic traffic.

The retailer has signed a contract with supplier DotNetNuke to introduce a single web content platform.’s IT manager Jay Lyford said the site’s sales have grown 83% in the last year.

He said: “The Olympic Games have created a tremendous spike in interest for sports and sporting goods, generating a surge in demand for our brands online. We needed to strengthen our online infrastructure to better handle the volume of traffic and transactions.”

The new platform will allow the retailer to redeploy different parts of the site quickly, and enable it to scale to meet growing demand. The platform will also enable to roll out promotions or technical changes across all its brands in one go. The retailer sells brands including Dunlop, Lonsdale and Karrimor.

Sports Direct said its old system was struggling to cope with traffic levels. Its network of websites currently gets more than 436,000 daily visitors and 7.7 million page views per day.