Online private sales site Cocosa has relaunched its website and will unveil a new dedicated menswear site later this year.

The Bauer Media-owned etailer said the redesigned site would be a more interactive and engaging for customers, allowing simpler navigation between Sales along with the opportunity to browse the Sales of multiple brands at once.

The site - which invites its members to discounted offers on luxury brands such as DKNY for a limited period - will more clearly define which Sales are coming up in its online diary.

Cocosa said the redesign would give a “richer” feel and it will add more multimedia content. Its Style Notes section now includes video content with features such as designer interviews.

Cocosa said its decision to relaunch the site was a part of the brand’s effort to constantly retain a competitive edge over the growing number of private sales competitors including Brand Alley, SecretSales and Vent Privee.

In addition to the site refresh, the etailer plans to launch a menswear site later this year. It is currently testing menswear Sales with existing Cocosa members and the buying team are in negotiations with potential suppliers.