Online sales growth just marginally ticked up last month, as the start of the new school year and change of season failed to boost online retailers.
Ecommerce sales rose just 0.6% in September, while the clothing category saw its first negative growth in over two years, with sales falling by 1.2%.
Delving into categories, menswear saw the starkest fall in sales, down 22.5%, while womenswear, footwear and accessories all also declined year on year 13.3%, 9.8 and 9.0% respectively.
IMRG theorised that the fall in clothing seen in September was reflective “of a number of initiatives that aimed to shift consumer attitudes towards sustainable fashion”.
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