Online greetings card retailer Moonpig’s pre-tax profits more than doubled from £2.54m to £6.7m in the year to April.

Revenue also more than doubled to £20.9m in the year, up from £7.9m the previous year.

Moonpig founder and chairman Nick Jenkins said: “Our success over the past 10 years boils down to the simple fact that we have a fantastic product which is different from anything else you can buy on the High Street – that’s why more than 2.5m people a year keep coming back to our website to create cards for their friends and families.”

Jenkins, who set up the company in 1999, named the business after his childhood nickname. Moonpig, which sells more than six million cards a year, said it now accounts for more than 90% of the online card market.