Notonthehighstreet has drafted in Barrie Seidenberg to take the reins at the online gifting firm, Retail Week can reveal.

Seidenberg joins the etailer from local tours and activities marketplace Viator, where she spent eleven years as chief executive until 2016.

This role marks her first appointment at the helm of a retail firm.

During her time at Viator, Seidenberg grew annual gross bookings from £10.6m in 2005 to £249m in 2014, and lead the firm’s sale to TripAdvisor in 2014. Following the acquisition she spent two years as president of TripAdvisor’s attractions arm.

Seidenberg joins Notonthehighstreet just days after its former chief executive Simon Belsham, who exited the business last year, was appointed as president of Walmart-owned ecommerce site

Notonthehighstreet chairman Darren Shapland said: “Barrie brings with her a wealth of expertise from her time at Viator and TripAdvisor, not least her track record of growth and her deep understanding of both digital marketplaces and customer experience.

“Her strong leadership credentials and passion for working with small businesses makes her the perfect person to take Notonthehighstreet forward.”

Seidenberg added: “In many ways, Notonthehighstreet is the perfect match for my skills and passions; the team has established a vibrant marketplace where customers have access to a curated selection of unique products, ensuring a memory with each purchase while helping creative small businesses reach their full potential.

“I am eager to immerse myself in the business to discover opportunities for ongoing innovation, meaningful expansion and continued growth.”

The etail marketplace recorded widening losses in its full-year results in November driven by heavy investment in its technological capabilities.