Online fashion retailer My-Wardrobe has appointed Nick Wheeler, founder and managing director of shirt specialist Charles Tyrwhitt, to its board of directors.
It is hoped his input in the business will help the etailer grow its menswear offer, which was launched in January. He joins as a non-executive director and will also work with the board to develop its business strategy and build on the wider growth of the brand.
My-Wardrobe founder and chief executive Sarah Curran said: “Nick has years of experience in retail and I am confident that his managerial and strategic experience will be integral to the future growth and success of My-Wardrobe.”
Wheeler, who founded Charles Tyrwhitt in 1999, will help advise on the etailer’s smarter offer as it tries to appeal more to working “city boys”. New offers this year include Richard James shirts and Hugo Boss formal label Boss Black.
The etailer has reported an 84% growth in revenues, with sales reaching £1.2m for the three months to September 21. It said that sales have also continued to rise month-on-month.
My-Wardrobe offers what it calls “accessible luxury” womenswear and menswear brands including Mulberry, D&G Dolce & Gabbana, Lyle & Scott and See by Chloé.
In the past year, visitors to the site have grown 180% to 1.2 million.
Charles Tyrwhitt began as a mail order offer and now has 14 stores, with a target of 50 in the UK.
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